What Is Seaweed

The Necklace And The Bet Short Story - 867 Words

Have you ever read an intense short story? Well both â€Å"The Necklace† and â€Å"The Bet† are the most intense short stories ever. Both authors from both passages explain the dialogue by discovering new aspects of the passages. In â€Å"The Necklace† written by Guy de Maupassant (1884), is about how a character called Mathilde that loses one of her friends necklace, that was a fake, and spends the next 10 years paying it off. On the other hand â€Å"The Bet† written by Anton Pavlovich Chekhov (1889) is about a lawyer and a banker who make a bet to see which option is worse for a criminal, either life in jail or instantly getting killed. They came to the conclusion on sending the lawyer to jail for 15 years to see if it was true. â€Å"The Necklace† and â€Å"The†¦show more content†¦(Guy de Maupassant (1884)) Guy de Maupassant shows dialogue to reveal aspects of Monsieur Loisel, Mathildes husband, by showing how he was hardworking enough to waste his time on getting the invitation giving her money to buy a new dress. Such as, when he gave the invitation to her, she burst out crying saying she was going to look poor with all those women, so he asked how much money she would need to buy a new dress with and boom, he gave them to her. (Guy de Maupassant (1884)) This is one of the intense short stories, as you can see, now let’s move on to the next â€Å"The Bet†. In â€Å"The Bet† ,written by Anton Pavlovich Chekhov (1889), uses the lawyers and bankers dialogue to reveal how selfish and cruel the banker was and how patient and outgoing the lawyer was. Even Though he knew the banker was wrong with betting money on the argument, he followed through with his statement. Like, when he and the lawyer fought over which punishment was better they came to the decision on sending the lawyer to jail and spending 15 years of his life there just for money. (Anton Pavlovich Chekhov (1889)) Adding on, the bank er showed cruelty through dialogue by trying to kill the lawyer after he knew he was going to lose the argument and his money. Specifically, when he went to the jail cell ready to kill the lawyer but when he read the note, the lawyer wrote and felt a sense of kindness he decided to give him a kiss on theShow MoreRelatedAnalysis Of The Neckless And The Bet1118 Words   |  5 PagesDialogue used in both short stories which are â€Å"The Neckless† and â€Å"The bet† reveal the function that reveals the aspect of the characters by showing their thinking,feelings,behavior. In the story of the necklace there are 2 main characters that show their feelings and also their thoughts and behavior. To begin with in the story Mathilde thinking she was beautiful and that she didn’t deserve to be a poor person because of her beauty. I know this because in the text it states â€Å" he wasRead MoreComparison Of The Bet And The Necklace2011 Words   |  9 Pagesâ€Å"The Bet† written by Anton Pavlovich Chekhov (1889)   and â€Å"The Necklace† written by   Guy de Maupassant (1884) are both stories that have a life-changing experience, also good life lessons. (â€Å"The Necklace is about a wife and a husband who have different perspective about life itself, but the wife (Madame Mathilde Loisel) ask to borrow a beautiful necklace from a friend and loses it, now she has to give the necklace back, so she and her husband (Monsieur Loisel or Madame Forestier) buys a new necklaceRead MoreThe Necklace, A Monkeys Paw, And The Gift Of Mag i885 Words   |  4 Pages The Necklace, A Monkeys Paw, and The Gift of Magi all have a distinctive technique that leads to a deeper meaning of the story. The technique of The Necklace is represented by symbolism of the necklace. In A Monkeys Paw, the technique that is seen is foreshadowing. In The Gift of Magi, irony is the technique that is noticed throughout the story. All three short stories deal with the irony of consequence. Each story involved a major decision and in each case the result of the decisionRead MoreMr Know All3164 Words   |  13 PagesMr. Know All – Basic Understanding â€Å"Mr. Know All† by W. Somerset Maugham is a short story of simple facts, but with a deeper meaning below the surface. In fact, the story is a fantastic story about prejudice, racism and how what appears to be true, at times is just an illusion. Basic terms and concepts: Prejudice – unreasonable feelings, opinions, or attitudes, especially of a hostile nature, regarding a racial, religious, or national group. Racism – the belief that some people are superiorRead MoreAnalysis Of The Trickster And Grimm Fairy Tales 1846 Words   |  8 PagesTrickster has many different forms and appearances based on the culture or mythology they are from, such as: a coyote, a fox, an old hag, or even a spirit. Supporting Sentence 2: Often seen as mysterious and deceiving, they usually trick the hero of the story into falling into some sort of trap. Sometimes the Trickster is attempting to teach the hero a lesson in humility or how to overcome an obstacle in the future. Supporting Sentence 3: The Trickster uses its powers to break rules, deviate from what isRead MoreMr.Know All Analysis4332 Words   |  18 Pageslegend, fairytale, novel, short story. In non-fiction there are kinds too, they are biography, science, and thesis. In this research, the researcher will just focus on short story. Short story is a brief work of literature, usually written in narrative prose. While the short story is largely distinct from the novel, authors of both generally draw from a common pool of literary techniques. Sometimes short story is used to analyze the elements in the story. Analyzing the story is used to understand whatRead MoreEssay About The Book Chapter 17481 Words   |  30 Pageshis gaze. Get it together. Stepping closer, he focused on the sketch. He’d treat her like a client. â€Å"Master bedroom.† Now, why did he start there? He’d never begin there with any potential customer. Fingers trailing over the paper, he moved on. â€Å"Two-story foyer. Family room to the right, kitchen to the left.† Her eyes followed while he explained. She asked thoughtful questions, wanting to know why. Did everyone prefer to have the family room visible from the kitchen? So he explained the open conceptRead Moreinsecurity in kenya6360 Words   |  26 Pagesin its destructive state. Unfortunately, along with political and economic instability comes an increase in crime and disorder. East Africa, as a whole, is a region of high crime rates due to a number of factors, several of which have no feasible short-term solutions. As of present day, Kenya is rated by the U.S. Department of State as Critical in terms of both terrorism and crime, making the United States Embassy in Nairobi the fourth largest in the world. The porous borders between countries asRead MoreTop 1 Cause for Project Failure65023 Words   |  261 Pagesrunning a large Corporate Risk Project several years ago, the Corporate Security department had to both participate, and also were the prime customer - as the toolset we were implementing would go to verifying security settings on databases. In short, they were a critic, sitting on the sidelines. This was the number one root cause of problems - identified by the Project Team and Managment Staff when I was brought in to help right the ship . Instead of being an adversary, I made sure that I gotRead MoreVampire Diaries61771 Words   |  248 Pagesfeel so scared. So lost. The day before yesterday, while Aunt Judith and Margaret and I were driving back from the airport, I had such a strange feeling. When we turned onto our street I suddenly thought, Mom and Dad are waiting for us at home. I bet theyll be on the front porch or in the living room looking out the window. They must have missed me so much. I know. That sounds totally crazy. But even when I saw the house and the empty front porch I still felt that way. I ran up the steps and I

Anti-Gay Attitude in Schools Free Essays

The article I read was on anti-gay comments in Canadian schools. Two university professors of Manitoba conducted a national survey of both homosexual and heterosexual teens. Out of 3,700 students across Canada, hear insulting comments on a daily basis. We will write a custom essay sample on Anti-Gay Attitude in Schools or any similar topic only for you Order Now The survey found that seventy per cent of students heard phrases like â€Å"that’s so gay† and forty eight per cent heard derogatory terms like â€Å"faggot,† â€Å"lezbo† and â€Å"dyke† every day. The article recommends that school boards should apply gay-straight alliances such as the LGBTQ (lesbian, gay, bisexual, transgender or queer) groups which are common in high school and a broad education as well as better teacher training. People who are insulted for being gay are simply harassed. Everyone has the right to life and security as guaranteed by our constitution. We have many bullies at school and comments such as those as I listed and are just another form of a put down and should not be allowed anywhere, including school. Students who do this are just ignorant and immature but adults who ignore it are the real problem. This relates to psychology because if you examine the percentage of people who get harassed in school; could have mental health issues in the future such as stress for being discriminated in schools, suffering from anxiety and depression, or addictive behaviour because of their sexual orientation. This could also lead to eating disorders, drug and alcohol abuse, and suicide. The likelihood of suicides happening are people who probably can’t cope with discrimination, isolation, and loneliness. In conclusion, the researchers said that there is a lot of ground to help push for an improved school climate which is true because high school is tough for everyone. And even after high school it doesn’t stop being tough. How to cite Anti-Gay Attitude in Schools, Papers

Customer Satisfaction in Hotel Industry †MyAssignmenthelp.com

Question: Discuss about the Customer Satisfaction in Hotel Industry. Answer: Conceptual Framework from the Articles According to Amin et al. (2013), the theory on customer satisfaction in the hotel industry has developed over the recent years, as many studies have been conducted with respect to this topic. Since the hotel industry is one of the fastest growing industries on a global scale, it is seen that the consumers are attracted towards the new products and services that are being offered by them. This has helped the hotel industry in satisfying the customers being providing them with premium quality of products and services (Mc Cullagh 2010). The article will deal with the satisfaction of the customers in the hotel industry. It will help in finding out the expectations that the customers have when they stay in a hotel for leisure or for business purposes. The customers need to feel that they are appreciated within the hotel so that the quality of service that will be provided to them can be high with respect to the expectations of the customers. The hotels need to keep up with the promise that they will deliver the best quality products and the services to the customers so that they can be satisfied with the quality of the hotel. The major disappointment that the customers face is when they find out that the products and services were not provided to them, which attracted them towards the hotel. This acts as a drawback for the customers, as they tend to find alternatives where they would find the premium quality of products and services (LE 2010). The hotel organizations need to have loyal customers so that they can come back to the hotel when they visit that particular place for rejuvenation or for business trips. The hotels need to analyze the feedbacks that will help them in serving the customers in an efficient manner. The loyal customers need to be provided with special gifts or discounts so that it can help them in being attracted to the particular company. The hotels need to make sure that the needs of the customers are met carefully so it can help in building up of personal assistance with the customers (Mc Cullagh 2010). Common themes from the articles: Customer satisfaction It is defined as the perception of the individuals over the performance of the products and services so that it can meet the expectation of the customers. The process in highly individualized and is based on the needs and the preferences of the customers. The delight of the customers happens when the products and services reach beyond the level of satisfaction and helps the customers in having a pleasurable experience within the organization. Some of the researchers are of the opinion that when the customers in the hotel reach higher than the level of tolerance within themselves with respect to the products and services that are offered to them by the hotel, the customers are delighted with the services. Customer loyalty Loyalty can be defined as the brands, products and services that are used by the consumers continuously when the customers choose their hotel rooms for their leisure or business purposes. To put it simply, customer loyalty is the commitment of the individuals to re-purchase the products and the services in the future, which causes a repetitive purchase of the same brands. Customer loyalty is important in the hotel industry, as it helps in retaining the customers so that the profits of the organization can be increased. The primary focus of the hotel organizations is to increase the volume of rent by increasing the level of usage and providing them with wide varieties of products and services. This will help in creating a bond between the customers and the hotel brand, which will help in bringing the customers on a repetitive manner. The hotel industry emphasizes primarily on the customer loyalty, as it will help them in the long-term success of the hotels (Torres and Kline 2013). Different themes from the articles: SERVQUAL model This model is used to measure the outcome of the customer satisfaction within the hotel industry. It is based on the evaluation of the clients with respect to the quality of service by comparing the obtained and the expected value and by considering the gaps that are present in the service. The model will help in measuring the quality in the hotel industry with respect to responsiveness, competence, courtesy, credibility, security, access, communication, understanding, reliability and tangibles. The scale in the model helps in providing a comparison between the expectation and the perception of the consumers. HOLSERV and Lodging Quality Index (LQI) HOLSERV is a form of questionnaire that helps in producing a reliable instrument, which is specific to the hotel industry. This scale is relatively shorter and is more user-friendly when compared to the SERVQUAL scale. The scale consists of seven points of rating where the minimum indicates poor and the maximum indicates as excellent on the scale. The LQI scale is built based on SERVQUAL model where the interviews are taken from the luxury as well as the economic hotels. This will help in comparing the feedbacks that are given by the consumers with respect to the satisfaction level of in the hotel industry (LE 2010). Limitations of the study The limitation in both the articles is that the size of the sample, which is smaller in nature. The study needs to be conducted on a larger base of population so that the sample can be studied based on the quantitative and the qualitative type of research process. The concept of customer delight and customer loyalty needs to be explored further. Future research The research can be carried for the future, which will help in taking a larger base of population as the size of the sample for the research process to be more accurate in nature. The interview process with the managers of the hotels can be conducted in a better manner so that it will help in identifying the delights of the customers and provide better ideas about the increment in the profit levels for the hotels. References Amin, M., Yahya, Z., Ismayatim, W.F.A., Nasharuddin, S.Z. and Kassim, E., 2013. Service quality dimension and customer satisfaction: An empirical study in the Malaysian hotel industry.Services Marketing Quarterly,34(2), pp.115-125. LE, N., 2010. Service quality and customer satisfaction in the hotel industry. Mc Cullagh, R., 2010. Customer retention management in the hospitality industry: a profile of the hotel industry in Donegal. Torres, E. and Kline, S., 2013. From customer satisfaction to customer delight: Creating a new standard of service for the hotel industry.International Journal of Contemporary Hospitality Management,25(5), pp.642-659.

Divorce Essays (449 words) - Family, Divorce, Family Law, Guilt

Divorce July 9th 1983 the most troubling news I have ever received was given to my sister and my self our parents were getting divorced. March 22nd 2000 trouble strikes my family again with the announcement of my mother and the man I new as father were getting a divorce. As you could of guessed I have had experiences with divorce, and the reason that I have chosen to write about the divorce issue is that with the ever-growing number of divorces in the United States we must look at what it is doing to our children. With our children being our link to the future we must watch over there mental state and from experience I know that a divorce can harmfully affect a childes growth both mentally and physically that is why I believe that we must stick through the hard times in a family relationship and look to divorce as an easy way out. Last year the justice department of the United States announced that the rate of divorce was up 44% from the previous year. Some people use divorce as a way out of their problems and in doing so they affect young America. There are some people who would disagree with my point of view in that divorce is the right way out for people in semi troubled marriages. A study done by the United States justice department also shows that children from broken or divorced homes are more likely to become delinquents. An independent study done by Dr. Susan Gettleman and Dr. Janet Markowitz who family therapists has shown that while the parents of adolescence are involved in divorce their grades in school drop a great deal. We also must concider what I like to call the guilt affect. The guilt affect can be two things actually. The main guilt affect in which we should put the most emphasis on correcting is the guilt children have toward them self when the divorce is happening in their family. The children usually blame their self for the seperation of their parents. ?This can cause for the child to fall into a deep depression and hold in the feelings that they are having about the divorce? says Dr. Warner Troyer. All in all with all of the research that I have done and all of the factual information that I have gotten in the process of writing this paper I hope I have shown you what I believe to be a growing problem in America. Also I believe the only way for me to further emphasis my point would be to keep researching and digging deeper to find more truthful and factual information.. Ethics and Morals

How to Compare and Contrast in an Essay on Information Technology

How to Compare and Contrast in an Essay on Information Technology At this point, you’re well informed on various aspects of information technology and how it can help academics, as well as the problems of implementing it. In the first part of our guide, 12 IT facts from an academic perspective for a compare-and-contrast essay, you got to know some interesting facts. The second part 20 topics on IT in the Academic Perspective for a compare-and-contrast essay gave you ideas with one sample paper to understand it better. In the last part of our guide, we’re going to show you how to write a compare-and-contrast essay. Once you’ve gone through all three guides, you’ll be better equipped to deal with what role IT plays in academic institutions. These essays are very specific; the professor or teacher who assigned you a compare-and- contrast essay would have also given you an assignment sheet that has all the mandatory rules and regulations, while outlining general expectations. Let’s look at some key points: Comparative essays show similarities and differences.ÂÆ' A contrast essay on the other hand, shows only the differences.ÂÆ' Your comparison or contrast essay should establish a specific point or serve a unique purpose. Through these essays, you can remove confusions and refute things that are a subject of confusion. You can create new ways of doing something, while providing fresh insights and sharper focus. You can go with providing more positive points to be compared or contrasted, though how you manage the flow of the essay and how your thoughts skew is entirely up to you.ÂÆ' In the thesis part of the essay, where you tell your readers what this essay is all about, you can tell them whether you want to compare, contrast or do both. That’s your choice.ÂÆ' When it comes to comparing and contrasting, you should ideally do it on same parameters. For example, if you’re talking about financial benefits of point A, you should compare to financial benefits of point B. However, the number of benefits discussed need not be same.ÂÆ' You can choose to go with a block, compare and then contrast or a point-by-point approach, when structuring your essay.ÂÆ' If you keep some connective-words in your mind, it will be easier for you to keep track of the subject youre discussing, comparing or contrasting. These words also make it easier for your readers to better understand the point being discussed.ÂÆ' If it’s ‘comparison’ you’re focusing on, you can use connective words such as â€Å"correspondingly†. In addition, also use ‘compared to’, ‘similarly’, ‘as well as’, ‘just as’, ‘at the same time’, ‘same as’, or ‘likewise’.ÂÆ' If it’s ‘contrast’ then you can use connective words such as ‘on the contrary’, ‘however’, ‘ÂÆ'on the other handÂÆ'’, ‘even though’, ‘ÂÆ'in contrast’, ‘unlike’, ‘although’, ‘meanwhile’, and ‘conversely’. ÂÆ' So there you have it. This marks the end of the third part of our guide. We hope this will help you create a great  essay in college or university.

The effects of greenhouse gas Essay Example | Topics and Well Written Essays - 1000 words

The effects of greenhouse gas - Essay Example Discussion The destruction of the natural order of the environment through green gas emissions will have far-reaching ramifications on the survival of other living things and human safety on the planet. Many of the adverse natural calamities that have been witnessed in the modern times are largely attributed to the greenhouse gas emissions (Environment Canada, 2012). In terms of the environmental impacts, there is a high expectation of continued rise in the average annual temperatures around the entire globe. The rise in temperatures will lead to the melting of the melting of sea ice and a decrease in snow. It is also expected that the rising temperatures will have the effect of reducing the volume of glacier coverage and thaw the levels of permafrost in the Arctic. As a result, sea levels will rise above their current levels and increase the possibilities of coastal flooding. Flooding is generally disruptive to communities living along the coastlines and other economic activities su ch as tourism. Tourism is a major contributor to the economic development of many countries. Adverse disruptions of this sector could indirect contribute towards a rise in global poverty and general underdevelopment. The frequency and severity of storms and heat waves are likely to increase as the world continues to experience the effects of green gas emissions. For instance, the devastation of storms and heat waves has already been experienced in countries such as the United States, Canada, Cuba, Haiti, Mexico, and many other parts of the world (Maslin, 2002). The effects of the storms, hurricanes, tsunamis, have been devastating in terms of the loss of human life, animals, and property. Infrastructure in many of the affected parts has been rendered into states of disrepair in the aftermath of the storms. The natural calamities have also been disruptive to natural order particularly in the manner in which they destroy ecosystems and threaten the survival of certain species within t he ecosystems. Scientists predict that global warming will adversely affect the lives of many wild animals that are accustomed to cold temperatures. In the long run, the world might witness a drastic decline in the population of polar bears and other animals that are naturally accustomed to cold weather. Source: World View of Global Warming. The green gas emissions will have significant impacts on the health of human populations in many parts of the world. Canada and the United States are mentioned as some of the places that will face significant health challenges with particular regard to the elderly and children. The rise in temperature will affect their bodies defenses in ways that could subject them to various diseases and health complications (Dinc?er, 2010). Such effects will also extend to the areas of basic comfort in ways that would make it difficult for the people to engage in constructive activities as they will not easily adjust to the weather and climatic changes. Healt h analysts contend that some of the factors that will affect the populations will likely result from the inability of the physiological processes to adjust to new environmental realities as conditioned by a surge in the global temperatures. Biologists link the status of health to environmental conditions within the understanding of human adaptation. The danger of dehydration remains a reality in the wake of

Usability Essay Example | Topics and Well Written Essays - 250 words

Usability - Essay Example This will test whether the audience really comprehends the key steps of limestone cave formations in this national park. Also, experts in display designing can view the display and make an audit as to whether the display complies with the market demand. In this case, the display is intended to attract tourists to the said caves. It should therefore be intriguing, interesting and detailed. The perfect usability test of designing and utilizing a patio, the leads or (instructions) should be precise, brief and straightforward so that the homeowners can comprehend and handle the tasks themselves with ease. The instructions should expound on how concrete slabs or tiles are blended to come up with a smooth courtyard. It should also incorporate aesthetic beauty which will encourage the users to construct more patios. The instructions should be captivating and legible. In this case, manuals containing the instructions can be submitted to the owners then after they read through, they can be assessed as to whether they understood them by having them describe the steps they can as well be asked to design the patio without referring to the

Describe DoD Dir 8570.1 Assignment Example | Topics and Well Written Essays - 250 words

Describe DoD Dir 8570.1 - Assignment Example The policy positions the professional security information as a distinctive job series and facilitates effectiveness as well as cost-efficiency of commercial certification in America. The directive recognizes the international standard - ANSI/ISO/IEC 17024 as it provides a portable certification accepted in the private and public sectors. The directive has far-reaching implications that provide a neutral measure of quality of skills, knowledge, and abilities that every military personnel possesses (a way to standardize enterprise –wide certification). The policy eliminates consistent problems in the future that can be as a result of lack of regulated global recognized qualifications by providing a metric that can be measured easily and reliably (Bieber, 2008). In addition, the directive encourages military personnel to develop and evolve their skills and knowledge in continuing professional education; upgrade those skills and keep them current. It also tries to reduce language disparity in the future between makers of information security policy and those that implement the policy. Therefore, this directive serves as the vanguard for identifying security needs and policy-making requirements that are essential for national and governmental reforms in the future (Smith, 2009) Cooper, S., Nickell, C., Piotrowski, V., Oldfield, B., Abdallah, A., Bishop, M. & Brynielsson, J. (2010). An exploration of the current state of information assurance education. ACM SIGCSE Bulletin, 41(4),

The History Of Payless Shoesource Inc Marketing Essay

The History Of Payless Shoesource Inc Marketing Essay Payless ShoeSource Inc. is a self-serve fashion-focused low cost shoe retailer.   The company was founded in 1956 in Topeka, Kansas and has expanded significantly within the domestic and international markets to almost 4,500 stores.   On their website, the stated mission is to democratize fashion and design in footwear and accessories.   Payless seeks to compete effectively by bringing to market differentiated, trend-right merchandise before mass-market discounters and at the same time as department and specialty retailers but at a more compelling price.  [1]  Payless is a subsidiary of Collective Brands, which a holding company for three business units: Payless ShoeSource,  Collective Brands Performance  + Lifestyle Group,  and Collective Licensing International. These units function separately, but have significant business relationships especially in brand licensing for Payless. In 2009, Payless reported $2.576 billion in sales and capture a large percentage for the cost-leader footwear market.  [2]  Payless is represented in all 50 states.   Internationally, Payless has multiple locations in Central and South America, Canada, and the Caribbean.   In 2009, Payless opened stores in the Middle East and has signed agreements to franchise into Russia, the Philippines, Israel, Malaysia, Singapore, Mexico and Indonesia.  [3]  Ã‚   When Payless was founded, it was based on being a low cost provider of shoes for families in a self-service format.   During the 50 years since, Payless has evolved from a low cost distributor to a low cost producer to an on-trend fashion, cost conscience producer and provider while retaining the self service format.   This evolution was a result of changing customer demands and increased retail competition.   Payless retooled their strategy when other low-cost shoe providers such as Wal-Mart and Target entered the shoe market.   This increase in competition on the cost-leader strategy forced Payless to examine their core competencies and their position in the marketplace.   As a result, the emphasis on fashion and design became a priority which is reflected in both their shoe and retail store design.  [4]  Ã‚   Over the past fifteen years, Payless has been increasing the fashion level of their products and have now repositioned themselves as an on-trend fashion outlet with trendy names at reasonable prices.   Payless has formed several partnerships with designers to create capsule collections exclusively at Payless that comprise one season; however due to the success of these designer collections Payless has been expanding these designer relationships.  [5]  Ã‚   The partnerships with designers started in 2007 with Abaetà ©, as a seasonal collection.   The success of the Abaetà © collection leads Payless to develop other partnerships with designers like Lela Rose, Alice + Olivia as well as Zack Zoe.   The most recent guest designer, Christain Siriano, has been a success due to both his design and his popularity of winning season four of Project Runway.   With the immense success of the show, there was instant name recognition and the target audience of the show is in line wit h the target market of Payless.   In fact, Christian Sirianos capsule collection contract was recently extended to be a multi-year contract to its immense success in the market.  [6]   External Analysis When looking at the external analysis for Payless ShoeSource, the general environment is composed of elements that influence the shoe industry and the companies within it. These elements group into six different environmental segments: demographic, economic, political/legal, sociocultural, technological, and global. Demographics for Payless have always played an important role in their overall strategy. Targeting women 16-49 with an income lower than $75,000 USD is their key to success.  [7]  This target market is ideal because individuals within this demographic express themselves through fashion. The economic factors for their general environment are a major downfall. With a target segment on a middle-class income, economic hardships are going to be devastating for Payless. Consumers will spend less on non-necessity goods in hard times, shoes being one of those items. The economy will also influence Payless because they compete based on lower priced fashion items to gain market share. However, since Payless is an international business, economies in other countries such as Latin America or the Middle East can offset these issues in the domestic market. International expansion is where political and legal elements can comes into play for Payless. Currently Payless has 643 international stores with plans to expand heavily in the years to come. By executing joint ventures and franchising, Payless is able to mitigate some of the political and legal risk it could encounter in foreign markets. The sociocultural environment for Payless externally is again positive. Since they are well known in the United States and Canada for keeping up with the latest trends, they can leverage this strategy worldwide. Each country is researched constantly for new trends or looks in the footwear and accessory industry. This research combined with knowledgeable local partners helps Payless with product selection to meet local demand. By researching and overcoming the sociocultural factor, Payless has gained market share each year, even in rough economic times in the United States.    When looking at the technological external environment for Payless, the company is far beyond its competition. Although Payless is based in Topeka, Kansas, all of their shoe manufacturing is completed in the Unites States and 13 other countries around the world. Their main warehouse is 807,000 square feet designed with a state of the art coordination system. These systems keep all the stores replenished with new supply at least twice a week based on style, color and size of the shoes. The global environmental factor for Payless is also a significant part of their strategy. Global factors influencing business are legal, political, social, technological and economic. Each country Payless enters, these influences will change. Moving into global markets via joint ventures or franchising helps lessen the risk for Payless because the partner understands the market and environment the store is operating in. When looking at the supplier power for Payless, 85% of their footwear comes from Chinese factories, 10% from Vietnam and the other 5% from Brazil, India, Indonesia and Thailand.  [8]  Since Payless depends on third parties to manufacture and supply their products, this could cause several problems. There could be a shortage of raw materials, inadequate manufacturing and shipping capacity of the product. In addition, the third parties price fluctuations of raw material, skilled labor as well as currency exchange risk could impact the low price strategy of Payless. Payless also has risk in transportation since it relies on third parties to transport and deliver its products. These third party relationships impact the ability to deliver footwear on time and at a low cost. The buyer power for Payless is a significant threat. Given their current fashion strategy, Payless could one day overcome buyer power, but as of now, they still compete on price and focus this incentive to benefit the consumer. With this buyer power, the threat of substitution is very high for Payless. The footwear industry is all about the latest styles, colors and looks. If Payless did not have a research team focused on implementing new products, substitution would be high for Payless. Bringing in Christian Siriano, Lela Rose and Isabel Toledo as new designers has given Payless a more upscale look at a cost effective price for the consumer. Though there are substitutions for their brands in each product category, Payless is less expensive overall. Competitive rivalry in the footwear industry is never ending. Payless has to compete with the big box stores such as DSW, Famous Footwear, J.C.  Penney, Kohls, Macys, Marshalls, Ross Stores, Target, TJ Maxx, and Wal-Mart. All of these competitors have the capability to hurt Payless in a cost leadership strategy. However, Payless competes in fashion at a lower price point. This fashion focus aligns with their target market that will buy these designer shoes with Christian Siriano, Lela Rose and Isabel Toledo.  [9]   The threat of new entry for Payless is currently small. Although Payless has many competitors in their industry, it would be almost impossible to compete with their net sales and store locations around the world. The startup costs would be high and the sourcing for factories would be time consuming. Designers would need to be experienced and willing to work with foreign factories. New competition could compete on price, but not on quality fashion footwear. Payless has a very favorable position and it should be easy to defend against new entrants. Internal Analysis Payless ShoeSource is dedicated to democratizing fashion and design in footwear and accessories to the world and inspiring fun fashion possibilities for the family.   We provide our customers with the style they want at a great price, and our nearly 4,500 store locations offer an engaging, easy-to-shop experience and outstanding customer service.  [10]  The current mission of Payless ShoeSource has not been long-lived in this form.   After the company experienced it is first lost in 2003, the company worked hard to turn things around.   Beyond working to increase sales and correct the inventory problems, the company revised its mission statement, vision, and company strategy in 2005.  [11]  Ã‚  The current mission has driven the company to develop strategies, which have led the company to exhibit internal strengths and prevailing weaknesses. The most obvious overlying strategy for Payless is cost leadership.   This can be determined not only by the mission statement,  [12]  but also by the name of the store.   As the mission statement states, Payless wants to provide their customers with the style they want at a great price.   Also, the title Payless gives the impression that customers will pay less when buying their shoes at Payless Shoe Source.   This name not only exhibits the goals of the company but what customers can expect by shopping at any of Payless ShoeSources 4470 locations. With the major changes made in 2005, Payless developed new strategies to expand their customer base, which would in turn lead to more sales. These strategies developed in 2005 will be focused on in this analysis as 2005 was a monumental year for strategy development and will be compared to the 2009 annual report analysis of the success of such strategies. One of these new strategies was that Payless would go forward with an offer of on-trend, differentiated products.  [13]  Ã‚  With this, it would increase its accessories and offer a larger athletic footwear section.  [14]  In the 2009 Annual Report, Payless stated that they advanced their strategy to grow beyond footwear as broader and deeper product offerings drove dramatic improvement in the accessories business at Payless ShoeSource.  [15]   Another strategy developed in 2005 was to strengthen and reposition Payless by introducing a house of brands available to the consumer at a discounted price,13 which would fall directly in line with their overlying cost leadership strategy.   This house of brands allowed customers to have access to a variety of brands within Payless, which, according to Matt Rubel, CEO of Payless, would fulfill their focus of democratizing design and fashion in footwear and accessories and their goal to inspire fun fashion possibilities for the family.   Acquiring brands like American Eagle à ¢Ã¢â‚¬Å¾Ã‚ ¢, according to Mr. Rubel, is an important step in achieving this and to our ability to connect with young consumers.   The house of brands includes American Eagleà ¢Ã¢â‚¬Å¾Ã‚ ¢, Champion ®, Airwalk ®, Spalding, and Shaquille ONeal endorsed Dunkmanà ¢Ã¢â‚¬Å¾Ã‚ ¢ .  [16]   The third strategy developed in 2005 was to enhance the customer experience by hiring friendly, helpful employees to improve customer service.  [17]  The 2009 annual report confirmed that one aspect of this customer service included measuring childrens feet, which helped increase the sales of the childrens shoes segment.  [18]  Ã‚  Beyond this, there is no data shown as to how successful this strategy has been. The last change in strategy added in 2005 was to improve the efficiency of the business by introducing better technology including a POS system in order to shorten checkout time and keep better track of sales.   In addition, a logistics network would be introduced to improve the companys inventory system and also to improve flexibility in the inventory.13 As far as efficiency goes, the 2009 annual report stated that an added U.S. distribution center shorted replenishment times and lowered costs, improving the gross margin by changing how sizes were assorted and defined store clusters, improving productivity and profitability in 2009.  [19]   Beyond the 2005 strategy developments, a more recent development for Payless is its newly defined international expansion strategies as outlined in the 2009 annual report. Looking at Payless specifically, Collective Brands began franchising Payless internationally 18 months ago and predicts that it will have about 700 locations abroad within the next five years, including 300 of those in Indonesia.  [20]  Ã‚  In the 2009 annual report, it was stated that Payless opened a significant amount of stores in Columbia within the year.  [21]  Ã‚  In 2010, the store introduced a new franchising business model to expand internationally in a quick, low-risk, capital-efficient manner.  [22]  Although the strategy was introduced in 2010, the first three franchised stores opened in the Middle East in 2009.  [23]   Ownership strategy differs by geographic regions.   In North America, mainly the USA and Canada, Payless stores are company-owned.   In Central and South America, stores have been opened as joint ventures with a multitude of partners.   As stated above, franchised stores have existed thus far in the Middle East with franchising as a strategy for future expansion, mainly focused on the Middle East and Asia.  [24]   The last strategy to be assessed in this analysis is a method Payless developed just this year.   Ã‚  This strategy is to develop a recognition of the company as social responsible in order to lure in the socially conscious consumers.   Payless has teamed up with Airwalk   for The Good Shoe Project to allow shoppers to Buy-One-Give-One to a child in need where customers can buy a pair of Airwalk shoes for $19.99 and Payless will give a pair of kids shoes to a child in need through their new partner, World Vision.   Payless plans to give a minimum of 100,000 pairs of shoes to children in South America this Christmas season.  [25]   The core competencies and strengths of Payless ShoeSource exist in its store presence, financial stability, and its ability to keep prices low.   Store presence encompasses the fact that it has already established itself in all 50 states plus a growing number of international locations.  [26]  Ã‚  This presence includes 4470 stores total in 19 countries as of 2009, with 18.6% of stores abroad, or 873 total in 2009.   According to many sources, Payless can be considered one of the largest footwear retailers in the Western Hemisphere selling 140 million pairs of footwear and over 40 million accessories in the US, Canada, Caribbean, Central America, and South America in 2009.  [27]   Financially, Payless has grown its gross margin regardless of the 3.9% decrease in sales due to the recession.   This includes a 5.2% increase in gross margin in 2009, increasing the gross margin to 34.5%.   However, this is primarily due to a low gross margin in 2008 attributable to pre-tax charges of $88.2 million related to the impairment of trade names, $45.1 million due to pre-tax litigation expenses, and $13.2 million of pre-tax charges related to the tangible asset impairment and other charges.   However, the higher gross margin can also be attributed to lower product costs and higher initial mark-on prices of footwear in 2009.  [28]  Ã‚  Though all of these additional charges decreased the gross margin in 2008, a better representation of gross margin improvement is to compare to the 2007 32.6% gross margin.   From 2007 to 2009, the gross margin was improved by 1.9%, or 0.95% per year. Lastly, Payless has been rather successful in their skill to encompass a wide variety of skills including supply chain management and sourcing to keep prices low while also focusing on fashion.   This has allowed Payless to capture the market of moms and middle-class people who care about both fashion and their budget, which is considered to be a success factor of 2009 in the annual report.  [29]   The supply chain management procedures of Payless assist in keeping prices down by making the company more efficient.   This includes the strong supply chain management (SCM) system satisfying the 2005 strategy to improve inventory levels.  [30]  Ã‚  In 2009 annual report, Payless manages inventory through the use of a variety of systems and models related to planning, forecasting, pricing, and allocations to help align promotions, product flow, and pricing with customer shopping patterns.   Although the annual report does not give technical details on these systems, it is clear that the organization of Payless SCM systems have proven to increase the efficiency of the company, and improve the gross margin as previously stated.    One way it has done this on a large scale is by reducing markdowns through using intelligent SCM tools which have been able to stock stores by use of customer clusters, or customer profiles based on lifestyle, demographics, shopping behavior, and appetite for fashion.   Also, the systems keep track of seasonality and climate considerations by geography which have improved the timing of inventory distribution.   The SCM systems have the ability to track historical data to use as a precedent of stores sales volumes and categories that stores tend to sell well along with specific proportions for inventory forecasting.   The high amount of data stored in this system also involves a size assortment matrix tool. This data has reduced old product markdowns by analyzing sizes that could have been avoided in initial purchasing.  [31]  Ã‚   On a smaller scale, the supply chain management systems have provided store-level data management which allows for pricing and inventories to be adjusted on a per-store basis based.   Product pricing is performed per store in order to price products appropriately on a smaller scale rather than one corporate or regional price.   Size variations are also taken into account on a per store basis in order to produce sales forecasts for ordering inventory, optimizing gross margin dollars and reducing markdowns by giving each store individualized attention.  [32]   Another resource advantage of Payless is its sourcing capabilities.   Payless sources out 72% of production to large factories which serve as their manufacturers, consisting mainly of 26 core factories which account for 75% of Collectives footwear purchases.   These factories are given specification and performance standards and then bid for jobs on a competitive basis.  [33]  Ã‚  This network of factories allows Payless to manufacture their products at low prices with companies that they know and trust.   This is a core asset in its ability to keep prices low in its overall strategy of cost leadership. Other than supply chain management and sourcing, other factors providing key assets and skills to Payless are listed in the 2009 annual report.   These factors are the companys ability to develop fashionable, high-quality merchandise in an assortment of sizes, colors, and styles appealing to their target customers; the ability to anticipate and respond to changing customer demands in a timely manner; creating an acceptable value proposition for customers; providing an inviting, customer friendly shopping environment; and, providing effective marketing support.  [34]   Resource disadvantages, or assets and skills that are lacking at Payless, mainly include its lack of knowledge in a few key markets, its marketing resources, its financial resources, and its lack of independence.   These factors keep Payless from optimizing its ability to compete in the market of footwear and accessories. Payless lacks significant knowledge in operating in South American markets.   According to the 2009 annual report, the firm closed 26 Payless stores in Peru and Chile and were categorized as discontinued operations in the report.   The closing of these stores eliminated 200 management and administrative positions, concerning the company with its failure in these markets and the reduced employee morale based on the elimination of these positions.  [35]   Next, the report states its lack of marketing and financial resources as compared to competitors such as Wal-Mart, Target, and other department stores.   Payless is concerned in their ability to continue to compete against these low-cost retailers which provide more of a one-stop-shop for consumers and who also have much larger marketing budgets.   Beyond this, Payless lacks financial ability to withstand reduced shoe sales whereas these competitors have the ability to withstand fluctuations in the market.   High fixed costs in proportion of operating expenses cause declines in operating performance to be magnified with sales shortfalls.   Major fixed costs include leasing costs of stores, debt service expenses, and labor expenses which will all remain regardless of sales.   Labor expenses in particular remain the same as the stores generally employ minimum employees regardless of sales volume.  [36]   The last resource disadvantage to be concerned with in this analysis is the lack of independence from third parties to manufacture and distribute products.   Though this is somewhat an external concern, it is also a problem internally as the company is weak in its ability to withstand factors affecting the manufacturing line.    Overall, the internal analysis of Payless is strong in many areas, mainly its ability to follow execute its mission statement and strategies following directly in line with this mission.   A competitors analysis will get more into the analysis of Payless ShoeSources ability to compete in the footwear and accessories market on both a short and long-term basis. Comparison to Competitors   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The retail footwear and accessories industry is highly competitive. It is comprised of department stores, footwear specialty stores, discount mass-merchandisers, sporting good stores and on-line competitors. In addition, many retailers that have not carried footwear have added footwear and accessories lines to their stores.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For Payless Domestic, they compete mainly with DSW, Famous Footwear, J.C. Penney, Kohls, Macys, Marshalls, Ross Stores, Target, TJ Maxx, and Wal-Mart and they seek to compete effectively by coming into the market with differentiated, trend-right merchandise before mass-market discounters. Besides the timing of producing new merchandise, Payless also requires their trend-right merchandise to be priced below department stores and specialty retailers. In the worldwide footwear industry, Payless faces various competitive challenges from retailers and wholesalers since their financial and marketing resources are less than some competitors. Although under high pressure of increasing competitiveness, Payless still focuses on the following points as bases of enhancing their low cost on trend-fashion competitive advantage: Developing fashionable, high-quality merchandise in an assortment of sizes, colors and styles that appeal to their target consumers: For example, Dyelightsà ¢Ã¢â‚¬Å¾Ã‚ ¢ is exclusively offered by Payless ShoeSource stores. It is a unique feature that sets Payless apart from the competition. The shoes are dyed to the customers specifications and are available for pick up in about 10 days at the Payless ShoeSource store or delivered to the customer for an additional shipping fee.  [37]  As previously mentioned, Payless also has strategic partnerships with designers that emphasis high fashion for under $60. With their extensive licensing Payless is also able to have a house of brands that appeals to fashion focused consumers. Ensuring product availability and optimizing supply chain effectiveness: Payless uses different systems and models to ensure timely delivered to meet customer demand, which drives sales and margin growth. The company creates targeted assortments based on localized demand and specific product lifecycles. Payless also prices their products at the store level to manage aged inventory. Payless has a global supply chain structure that integrates their design, product development and sourcing functions. Coordinated transportation is also a vital component of efficiency for Payless. They employ the just-in-time model and each distribution center only has eight days of supply for store replenishment.  [38]   High quality assurance and low price:   Payless contracts with factories that meet their specified quality and safety standards for shoe production; minimum capacity requirements; production control processes; and agree not to use forced or child labor.  [39]  Payless also provides technical design support for their direct purchasing functions. For example, Payless locates their field inspection personnel close to the factories and freight consolidation facilities that they use throughout the world. By concentrating on quality, Payless is able to reduce rework costs. Shopping environment and customer service: Payless uses a customer focused sales staff to provide attentive, product knowledgeable service. Payless also offers customers a self-selection shopping environment, which allows customers to select their shoes freely. Shoes and accessories are displayed neatly and grouped by type of shoe ensuring self-selection is easy.  [40]  Customers can seek help from trained and professional associates if they need any help. In addition, Payless executes an easy and convenient return policy even if the shoes are worn. This emphasis on cost containment through efficient supply chain management helps Payless maintain its historic low-cost position. This, when combined with its retail product selection optimization, increases profit margins. Payless is focused on the customer experience through excellent customer service and accessible on-trend fashion. Their competitors compete on cost or brand, but are unable to combine the strategies efficiently. Payless has developed a competitive advantage by leveraging their house of brands, designer partnerships, efficient supply chain, and optimized product mix. Recommendations Although Payless has made some bold and aggressive steps in recent history in order to further strengthen their position in the marketplace, we feel Payless needs to initiate changes on four unique planes. Continued and expanded efforts in pricing strategies and product differentiation, a refined domestic retail system, new strategic marketing initiatives, and a revised overseas expansion policy are all necessary for Payless to realize sustainable competitive advantages in

LSD and The Counter Culture Movement Essay -- Drugs Neorology Drug Ess

LSD and The Counter Culture Movement   Ã‚  Ã‚  Ã‚  Ã‚  Our brain is an underutilized biocomputer, containing billions of unaccessed neurons. The normal consciousness that we deal with everyday is only one drop in an ocean of intelligence. For thousands of years, man experimented with the fruits of nature with the hope of finding the key to our unconscience. These fruits were revered by man as gifts from the Gods, that allowed us to find a new spiritual and philosophic connection with God. But in the last 40 years there has been huge opposition to these mind-expanding tools. The once highly regarded gift from God was viewed as a menace that would be the cause of the ending of social conformity in North America during the 1960’s. Honourable judges, parents and fellow competitors. The individual right of access to his or her own brain has become a significant political, economic, and cultural issue in our society. During the 1960’s a man by the name of Timothy Leary would cause a cultural revolution that qu estioned the perception our society had on hallucinogen drugs. He believed that if people were educated in the use of these drugs that these drugs would be the next step for the evolution of the human mind.   Ã‚  Ã‚  Ã‚  Ã‚  Hallucinogenic drugs like LSD and psilocylin have been embedded in the roots of human evolution. Many of the early Eastern and South American cultures devoted these drugs as tools able to help clear the disorder of the mind and help in achieving a higher level of conscience thinking. Little was known of the effects to these primitive spiritual tools too much of the modern Western world, until Leary and his colleagues entered the scene in the 1960’s.   Ã‚  Ã‚  Ã‚  Ã‚  Timothy Leary was a young, prestigious Harvard professor of psychology during the 1960’s. He was very interested in how the mind worked and in the ways that it might be possible to change human behaviour. Little knowledge was known in this field, so Leary and his colleagues decided to do the research that would seem to benefit the whole of humanity. But there was a door blocking their way from learning the secrets within the mind. It would not be until the summer of 1960 that Leary and his colleagues would find the key to unlock this door.   Ã‚  Ã‚  Ã‚  Ã‚  That summer Leary and a 5 of his friends (other Harvard Psych professors) decided to goto Mexico for a trip. There they met Gerhart Braun a anthropologist-hi... ...ny people began to abuse the drug. Suicide and accidentally death became rampate, and the drug once thought to saviour of human kind became its enemy. The drug began to be made for underground selling and the natural components of the drugs became lost with new man-made ingredients.   Ã‚  Ã‚  Ã‚  Ã‚  The dream Leary had for a free thinking world with mind-expanding drugs may never of been reached. But to this day many of his believes on this topic are still questioned and constantly remembered. Here was a man with a glorious educational background who was saying that these mind-expanding drugs have the potential to change our society’s way of thinking, and this went against the social norms about drugs for that time and even today’s time. I believe the failure of the counter culture movement was because there was a such rush in evolution, our world was not ready for these drugs, the constant experimentation by young people today will open the doors for these drugs on a culture that one day we will be ready for their minds to be open to borderless new horizons. Instead of running in fear of these mind-expanding drugs and creating a false images we should open our minds and â€Å"JUST SAY KNOW?†